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dennis schaefer

Visual Designer
Professional Summary

Versatile, creative professional with over a decade of experience delivering visually compelling solutions that elevate brand identity, engage audiences, and drive results.

Skills

Visual Communication

Project Management

Brand & Identity

Team Leadership

Business Strategy

Color Theory

Technical Skills

Mac and Windows proficient 

Advanced-Level Photoshop, InDesign

Adobe Creative Suite

QuarkXpress

Microsoft 365

HTML/CSS

Google Analytics/SEO

WordPress

MailChimp/Constant Contact

Hubspot

Murf AI

Education

New Hampshire Vocational Technical College at Laconia

Graphic Design

AAS: Associate of Applied
Science and Art

1984 - 1986

 

Certificates:

New Horizons, Nashua, NH 

Web Design HTML and CSS

Dec. 2012

 

New Horizons, Nashua, NH 

Web Design HTML5 and CSS3

Nov. 2012

(603) 988-4109
onlyinmaine@gmail.com
Loudon, NH
Work History
Art Director-TCI Magazine

Tree Care Industry Association (TCIA)

Manchester, NH

9/2023 - Present

  • Direct and produce company’s flagship monthly magazine (cover and interior)

  • Design media kits, magazine supplements

  • Work directly with editors, authors to understand content for sourcing imagery

  • Maintain/design magazine web site using UX best practices.

  • Create SEO-consistency through file naming, alt tags, etc.

  • Create audio content from print articles for use on Spotify, Apple, etc.

  • Produce in-depth educational E-newsletters via Constant Contact and Hubspot

  • Integrate YouTube videos into WordPress, and generate printable images from video content using Adobe Premiere Pro

Freelance Visual Designer

Loudon, NH

10/2012 - 9/2023 

  • Work with area based small businesses providing guidance and ideation for branding and marketing solutions

  • Brand liaison with the Town of Loudon Agricultural Commission to promote local farmers and their products including video

  • WordPress, website design and maintenance

  • Brand identity, logo design, digital advertisements and E-newsletters

  • Book interior and cover design for individuals and companies such as Re.Adpublishing and Elsevier Inc.

Graphic Designer/Digital

Laconia Daily Sun

Laconia, NH

8/2015 - 9/2018

  • Design and layout daily news features and articles

  • Paginate and design all magazine supplements

  • Write and create content for Social Media and E-Newsletters

  • Convert news pages to an E-reader format

  • Create InDesign style-sheets, Photoshop macros to streamline production

  • Maintain servers, backup systems (RAID) and all in-house computers

Design Manager/Art Director

Elsevier Inc.

Waltham, MA

10/2006 - 10/2012

  • Managed a design department of four staff members, freelance copy editors and spec-writers 

  • Responsible for art-directing and scheduling of complete book covers, interiors, and ancillaries, averaging of at least 260 titles per year

  • Identified print-to-electronic conversion problem areas and developed solutions such as adding XML principles

  • Improved “print-to-release” dates, by reducing design-related slippage from 17% to 0% within three months of start date

  • 12 Bookbuilders of Boston awards for team cover design

  • Created CSS templates for third-party vendors to build E-products based on clients’ needs

  • Redesigned cover template for the Syngress imprint, resulting in a 22% sales increase within the first year

  • 2010 recipient of Outstanding Team Performance Award

Senior Graphic Designer

Addison Wesley-Pearson Education

Boston, MA

7/2000 - 10/2006

  • Conceptualized, designed, and produced 40+ covers and interior designs, annually for $50 million college-textbook front list

  • Directed and managed freelance designers and photographers 

  • Researched and selected cover photography including licensing, royalties, and

  • associated budgetary constraints

  • Designed Pearson Education’s 2004 Book of the Year

  • 2004 Bookbuilders of Boston award for cover design

Pagination/Systems Manger

Addison Wesley-Pearson Education

Boston, MA

7/2000 - 10/2006

  • Managed the operations of a six-person pagination staff and a five-person advertising department

  • Responsible for the timely-production of the daily newspaper

  • Created templates, libraries, and style sheets to facilitate quick production times

  • Prepared and designed in-house illustrations and graphs to articulate article information

  • Designed and paginated specialty pages and all promotional inserts

  • Maintained all wire-servers, pagination stations. Installed and updated all hardware and software

  • Worked with management to create fully paginated pages direct to film

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